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Seven Reasons Why Smart Authors Want To Be Published By Influence Publishing – an imprint of Lean Marketing Press

November 12th, 2009 by Julie Salisbury
  1. We take the financial risk to produce, edit, typeset, design and publish your book. That means we only get paid by making your book a commercial success and not by selling services or overpriced copies of books to our authors.
  2. We play by new publishing rules and reward our authors fairly for their talent. This means you get paid 20% to 40% royalties from day one.
  3. As an Influence Publishing author you get access to Lean Marketing’s Publishing Academy as well as exclusive book promotion training courses, materials, templates and hands-on support as well as InspireABook™ one-on-one coaching.
  4. Your book will benefit from full international distribution via all the major wholesalers including availability to USA, Canada, UK, Europe and Australia simultaneously.
  5. Your book will be distributed in all the popular eBook reader formats via the major wholesaler for this channel meaning increased income potential and reach.
  6. We will actively seek out foreign language rights deals for your book and share 50% of any resulting profit.
  7. You get the kudos of a mainstream publishing contract (we only publish books with potential) plus the income of self publishing with none of the risk.

Authors: Submit Your Book Proposal Here…

Four Reasons Why Influence Publishing is Not the Right Publisher for Everyone

  1. Compared to the big name publishing houses, we’re small and relatively unheard of. The benefit of this is that your book really makes a difference to our bottom line – it counts! The downside is that we don’t have the gravitas of the big publishing houses. So, if you’re looking for a way to include the name of a big London or New York publishing house on your business profile then you need to fill out our general inquiry form and we’ll direct you to one of our other partners…
  2. Although full distribution is in place to serve all the major retail channels we don’t accept the outdated and unfair terms dictated by many bricks-and-mortar bookstores still playing by the old rules. We expect retailers to share a fair amount of the risk for a fair reward. In the past bookstores took none of the risk for most of the reward while authors got paid a pittance – our terms put the author first. This means your book, unless it’s very successful, is unlikely to take pride of place on the retailers’ bookshelves.
  3. We use Print on Demand (the printing technology) to reduce risk and take on books that may not have the same wide commercial appeal that mainstream publishers using a print-then-sell model will require. This means we only publish books in a limited number of formats and print/production quality is equivalent to a mass-market paperback rather than a premium new release with matte covers and laminated letters. We truly believe, however, that the content is what people are paying for and the exact format of that content is becoming more and more secondary. Plus, if you love trees you’ll be glad to know that books only get printed when somebody buys them. No waste. No pulping.
  4. We give you every opportunity through the InspireABook™ program and one on one coaching to hold your hand through the entire writing, editing, publishing and marketing process.  However, like any educational service, we expect you to be willing to invest in your education to be an informed successful author. We offer 30 minute or one hour coaching sessions by telephone as required.  Once your book has been accepted, we work together on your marketing plan and you no longer pay for coaching to assist in the marketing of your book (since we would have already coached you to the highest standard and we will be an established team working towards your success.) However, any additional marketing or advertising expenses will be your responsibility.

Authors: Learn More About Your Full Range of Publishing Options Here…

Authors: Submit Your Book Proposal Here…

  1. 40% of any resulting profit.
  2. You get the kudos of a mainstream publishing contract (we only publish books with potential) plus the income of self publishing with none of the risk.

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