May 27th, 2010 by Julie Salisbury
What is stopping you from sharing your knowledge and experience? Don’t let Fear and Ego get in the way of writing and publishing your book.
The biggest obstacle for writing your book always comes down to fear and ego, these are the top 3 objections:
- Is my story interesting enough?
- Will people be interested in reading it?
- Is my writing good enough?
When in reality you should be asking yourself:
- How can I be of service to others with my book?
- How can I help other people with the knowledge and experience I have?
- How can I best get that knowledge across so it is easy for the reader to understand?
Asking these tough questions up front will help you organize your book with the benefits to the reader always at the forefront of your outline. The most challenging questions I always ask are at the beginning of my InspireABook™ workshops are:
- Who is your reader? (i.e. age, sex, demographics, customers, friends, family or specific group i.e. cancer patients, entrepreneurs, parents etc,)
- What will they learn by reading your book? (i.e. educational, inspirational, motivational etc)
Once you can answer these questions we have learnt the focus of your book and from here we organize your content to always reflect the lessons you want your reader to learn in a way it is easy for them to learn.
The latest book we published for Dr Gerry Fewster “Don’t Let Your Kids be Normal” is a good example of understanding your reader. Gerry had been published previously by an Academic press but he wanted to make sure this 4th book got into the hands of parents. We had to change his language and present his book in a different way to make it attractive to parents and carefully select a title and image to reflect that.
Posted in Influence Publishing | Comments Off
May 27th, 2010 by Julie Salisbury
What is stopping you from sharing your knowledge and experience? Don’t let Fear and Ego get in the way of writing and publishing your book.
The biggest obstacle for writing your book always comes down to fear and ego, these are the top 3 objections:
- Is my story interesting enough?
- Will people be interested in reading it?
- Is my writing good enough?
When in reality you should be asking yourself:
- How can I be of service to others with my book?
- How can I help other people with the knowledge and experience I have?
- How can I best get that knowledge across so it is easy for the reader to understand?
Asking these tough questions up front will help you organize your book with the benefits to the reader always at the forefront of your outline. The most challenging questions I always ask are at the beginning of my InspireABook™ workshops are:
- Who is your reader? (i.e. age, sex, demographics, customers, friends, family or specific group i.e. cancer patients, entrepreneurs, parents etc,)
- What will they learn by reading your book? (i.e. educational, inspirational, motivational etc)
Once you can answer these questions we have learnt the focus of your book and from here we organize your content to always reflect the lessons you want your reader to learn in a way it is easy for them to learn.
The latest book we published for Dr Gerry Fewster “Don’t Let Your Kids be Normal” is a good example of understanding your reader. Gerry had been published previously by an Academic press but he wanted to make sure this 4th book got into the hands of parents. We had to change his language and present his book in a different way to make it attractive to parents and carefully select a title and image to reflect that.
Posted in Influence Publishing | Comments Off
May 21st, 2010 by Julie Salisbury
| July 3, 2010 9:30 am | to | July 4, 2010 4:30 pm |
I already have a waiting list for this date for those people who were unable to attend the June 12th/13th event (which has opened up more space for this date now). Those people will get priority registration so don’t delay if you want to attend. The class sizes are restricted to ensure lots of personal attention on your book.
Special for Toastmasters – $295 (Usual Price $495) – Township of Langley Center
Not exclusive to toastmasters, all welcome.
InspireABook Intensive weekend workshop – highly interactive small group workshop (max 16) to work on your book and get lots of feedback. Understand your reader, the purpose of your book, the importance of presenting it professionally and all your publishing options. Only $495 – if you are a Toastmaster you qualify for the special price of $295, for non-toastmasters see latest newsletter for special offers or email contact@inspireabook.com.
NEW! I guarantee that even if you come to this workshop with just vague ideas, you will leave with a clear writing plan and understand your publishing options. I guarantee you will have a synopsis, working title/subtitle, Table of contents and working chapter titles! If you have not achieved this by the end of the workshop I will give you free coaching until you have!
Township of Langley Center
20338 – 65 Avenue (4th floor, Yorkson Creek Room)
Langley, BC, Canada, V2Y 3J1
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May 8th, 2010 by Julie Salisbury
| May 29, 2010 9:00 am | to | May 30, 2010 4:00 pm |
| June 12, 2010 9:30 am | to | June 13, 2010 4:30 pm |
New Dates! Now in Vancouver/Lower Mainland June 12/13th – Limited places register early!
InspireABook Intensive weekend workshop
Shawnigan Lake, Vancouver Island, B.C. May 29th/30th
Vancouver/Lower Mainland – June 12th/13th – Langley
Want to accelerate your book project in a weekend? This workshop will jump start you and put you on track! Even if you just have vague ideas for a book I guarantee you will leave this workshop with a synopsis, table of contents and chapter titles and a clear writing plan – or I will coach you for free until you do!
Highly interactive small group workshop to work on your book project and get lots of feedback. Understand your reader, the purpose of your book, how to organize the content and chapters, the importance of presenting it professionally and all your publishing options. Only $495 – see latest issue of Newsletter for special offers as low as $295.. Maximum group size for Shawnigan Lake is 8 in an intimate setting in Shawnigan Lake, outside patio sitting if weather permits. Maximum group size for Langley 16, register early to avoid disappointment.
This workshop gave me a new way to conceptualize the topic – Susan Blackwood
Great workshop, lots of information covered over 2 days, helped me identify a theme, excellent worksheets for building my back page sales copy, as well as helpful feedback from the group – Jo-Ann Loro (fiction writer)
This workshop got me motivated and gave me a step by step process I can follow to get the job done – Rachelle Lamb
This was exactly what I needed, providing a structure for organizing my writing and ideas – Rebecca Kennel
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May 5th, 2010 by Julie Salisbury
Across North America and Europe youngsters are being tagged and labelled as ‘problems’ and subjected to the remedial devices of the experts and the pharmaceutical companies. The statistics are staggering. We are now at the point where even babies and toddlers are being treated for depression, disobedience, anxiety, attachment disorders, hyper-activity and an escalating list of syndromes invented to let parents off the hook.
Fewsters new book “Don’t Let your kids be Normal” contends that current parenting, teaching and professional practices are generally ineffective and repressive. Encouraging, or coercing children to follow in our footsteps is the worst possible option.
http://www.newsreleasewire.com/31761

Click Here: To Purchase at Amazon
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